In my role as a creative designer, I had the privilege of leading a pivotal project, where I was tasked with developing a distinct logo for a  division within an IT organization. This project marked a significant milestone as the resulting logo became the cornerstone for a  marketing campaign, including a magazine showcasing various projects undertaken by the company, a dedicated section on their website and release party.

The primary objective of this project was to create a visually compelling and memorable logo that effectively communicated the essence and identity of the specific division. I worked closely with the clients to understand the division’s unique attributes, values, and goals, ensuring that the logo would serve as a powerful representation of its identity within the larger organizational context.

The design process involved an exploration of various concepts, drawing inspiration from the division’s core values and industry focus. I presented multiple design concepts, incorporating feedback from the client to refine and enhance the chosen direction. The final logo seamlessly integrated elements that symbolized youth, innovation and the division’s commitment to excellence.

Once the logo was finalized and approved, i created a catalog highlighting the diverse projects undertaken by within the IT division. I collaborated with the marketing team to ensure the magazine’s design complemented the branding while effectively showcasing the depth of the company’s achievements. The result was a visually stunning and informative publication that served as a powerful tool for client engagement and brand promotion.

In parallel, the newly designed logo found its place in a dedicated section on their website. This online platform was crafted to provide a detailed overview of the division’s capabilities, projects, achievements and offers. The website section not only served as an informative resource for clients but also reinforced the division’s brand identity within the digital landscape.

This logo design project stands out as a testament to my ability to translate conceptual ideas into impactful digital and printed elements that resonate with a brand’s identity. The resulting logo, magazine, and website collectively contributed to enhancing overall brand presence and effectively communicated the unique value proposition. It was a rewarding experience to be part of a project that played a pivotal role in showcasing the company’s achievements and capabilities to a broader audience.